FAST FACTS

A 5% improvement in customer retention results in profit growth of more than 25% (Bain & Company).

One-third of customers (32%) say they will walk away from a brand they love after only one unpleasant encounter, while 92% would completely abandon a company after two or three negative interactions. (PWC).

72% of customers will share a positive experience with 6 or more people. On the other hand, if a customer is not happy, 13% of them will share their experience with 15 or even more (Esteban Kolsky). 

According to 80 percent of consumers interviewed, the experience a company provides is just as essential as the goods and services it offers (Salesforce). 

56 percent of companies use data that captures the interactions of the most engaged customers to evaluate which customer segments to nurture (Treasure Data). 

Creating a more personalized customer experience is the top opportunity, according to 51% of marketing professionals (SmarterHQ). 

According to research, personalization often results in a 10 to 15% increase in revenue (with company-specific lift spanning 5 to 25 percent, driven by sector and ability to execute). The better a company's ability to use data to increase customer knowledge and intimacy, the higher the returns (McKinsey). 

Companies with a highly-engaged workforce are 21% more profitable. - Gallup

Good company culture increases revenue by 4x - Forbes / Harvard Business Review

37% of employees consider recognition the most important - O.C. Tanner

85% of employees take more initiative when they receive feedback in the workplace - Zippia

Ready for Gates can help your company and culture stand out from the rest!